Guess who is the latest Bollywood blogger? Salman Khan aka the “Shirtless Wonder.” He started blogging recently at DusKadum. All of a sudden it seems like blogging is quite the rage in Bollywood and I wonder who is helping or advising these Bollywood starts on their social media strategy? I am curious to know why […]

In India entrepreneurship has got a lot of attention and buzz, especially in the IT and tech sector. Is there such a thing as youthful optimism when it comes to entrepreneurship? Do you need to be in “the” location for your startup to succeed? Does your startup have to be in the IT and tech […]

Joe Leahy of Financial Times in a recent article talks about how Bollywood stars and cricket players have emerged as big players in the world of advertising. He writes:
“In Hollywood, it would be hard to imagine reigning megastars such as Brad Pitt or George Clooney diluting their celebrity status by endorsing such everyday products as […]

It is clear that the charismatic and maverick British businessman Sir. Richard Branson knows how to market to the Indian public. Just look at how he has wooed the Indian public. If you recollect in 2005 he took a train ride in a Mumbai local train along with the famous dabbawallahs. That photo op […]

I guess this should not come as a surprise that both Delhi and Mumbai rank pretty low in a global survey when it comes to the quality of air and water. These are two key, free natural resources (dunno if water is still considered that) that are important when it comes to quality of life.
According […]

In this Sunday’s column of TechLife in Financial Express I spoke about the power of word of mouth marketing. An old marketing concept, how has word of mouth marketing morphed in this tech savvy world filled with gadgets, gizmos, blogs, video blogs, online reviews etc?
Here is the link to the article in Financial Express.
I did […]