How are marketing heads in Silicon Valley adopting to the new, tough economic environment? What are their marketing weapons of choice in this brave, new world? Social media and Web 2.0 are the weapons of choice for some of the marketing heads in major corporations and start-ups. How are companies effectively using [...]
Kamla's Blog posts on ‘Business’
Earlier this week Shatanu Narayen, President and CEO of Adobe Systems was named to the Board of Directors at Dell Inc, the second largest maker of personal computers. An experienced dealmaker Shantanu will be part of the board’s leadership development and compensation committee and will be paid $50,000 for serving on the board in 2010 [...]
Right after I hit the publish button for my previous post about Burger King’s ad snafu in Spain, I received this brief official statement from Burger King about their advertisement campaign in Spain.
Burger King Corporation (BKC) values and respects all of its guests as well as the communities we serve. This in-store [...]
The American National Anthem: The Star Spangled Banner was written in the early 19th century by Francis Scott Key, a lawyer. Key’s wrote the song aboard the ship HMS Minden, which has an India connection. HMS Minden was built in Bombay by the Wadias, a famous ship-building family, for the British and is supposed to [...]
Networking giant Cisco Systems is aggressively pursuing smart energy or green tech initiatives through its concept of Smart Connected Buildings.Cisco announced today that it is introducing the first of its product in the smart energy category called Network Building Mediator that was incubated in Cisco’s Globalization Center East in Bangalore, India. This is the first [...]
January 7, 2009 will go down as a black day in corporate India for this was the day India was hit by its first major market/corporate scandal leading to the collapse of the stock of a major Indian IT corporate house. Ramalinga Raju, founder and Chairman of Satyam Computer Services Ltd, India’s 4th largest [...]