Kamla's Blog posts on ‘TechLife - Financial Express’

By Kamla Bhatt • Mar 30th, 2008 • Category: Business, Ideas, TechLife - Financial Express, Technology, Web 2.0

In this Sunday’s column in Financial Express I wrote about corporate blogging in India, and how there is a lot of education and awareness that needs to be created. While researching for the article it struck me that perhaps a pure-play corporate blogging approach might not be the most effective way in India. Perhaps, […]



By Kamla Bhatt • Mar 16th, 2008 • Category: Americas, Business, Ideas, India, Internet and Telecom, New York, Retail Industry, Social Media, TechLife - Financial Express, Technology, Web 2.0

In this week’s Sunday Column in Financial Express I look at corporate blogging in the USA. Why USA you ask? That is where corporate blogging has found quite a bit of traction in the past five years. I turned to David Berkowitz of Inside the Marketer’s Studio and Steve Rubel of Micro Persuasion to find […]



By Kamla Bhatt • Feb 24th, 2008 • Category: Books, Movies, Music, Televison, Bombay/Mumbai, Food, Google, Ideas, India, Internet and Telecom India, Social Media, TechLife - Financial Express, Technology, User Generated Content, Video

In this Sunday’s column of TechLife in Financial Express I spoke about the power of word of mouth marketing. An old marketing concept, how has word of mouth marketing morphed in this tech savvy world filled with gadgets, gizmos, blogs, video blogs, online reviews etc?
Here is the link to the article in Financial Express.
I did […]



By Kamla Bhatt • Feb 10th, 2008 • Category: Business, Diaspora, Ideas, India, Internet and Telecom, Internet and Telecom India, Social Media, Start-ups, TechLife - Financial Express, Web 2.0

In this week’s TechLife column in Financial Express the focus is on LinkedIn, the business networking site that has grown at a rapid pace since the service was unveiled in 2003. LinkedIn is a Silicon Valley-based startup.
Here is the article.
LinkedIn’s tagline “relationships matter,” sums up a fundamental primordial need of human beings to connect with […]



By Kamla Bhatt • Jan 27th, 2008 • Category: Bangalore, Business, Diaspora, Electronic gadgets, Ideas, India, Internet and Telecom, Internet and Telecom India, Social Media, Start-ups, TechLife - Financial Express, Technology, User Generated Content, Web 2.0

In this week’s Techlife column in Financial Express the focus is on photo sharing sites and the kinds of different services they offer. Interestingly, the photo sharing sites that target Indian and the Non-Residence population seem to lay a lot of emphasis on online photo printing and ordering gift items. art
Here is the article.
We love […]



By Kamla Bhatt • Jan 6th, 2008 • Category: Bangalore, Business, Diaspora, Entrepreneur Interviews, Ideas, Internet and Telecom, Internet and Telecom India, Mobile, Start-ups, TechLife - Financial Express, Technology

In this Sunday’s TechLife column in Financial Express I wrote about how India has emerged as a hub for research and development for many IT companies like Adobe, Microsoft, Yahoo!, Microchip, Cisco and others. Coupled with this development is the emphasis these companies are placing on India as a market for their products and I […]