In early March there was a lot of buzz around Cisco’s press release about how it plans to “forever change the Internet.” What was this big technology announcement that Cisco was going to make? Could it be a new set-top box? Could it be Cisco would take a leadership role in the last mile access issue? There were a lot of speculations prior to the official announcement. There was a lot of buzz around this announcement.
On March 9, 2010 Cisco unveiled its plans that will “forever change the Internet.” Cisco unveiled a new mega router CRS-3, and this was the big announcement. CRS-3 will be available in the third quarter and is currently being tested by AT&T. The product will sit in the data centers of big telcos like AT&T and others and help speed up the delivery of content to end-users. CRS-3 has a capacity to deliver 92 terabits per second. What does this mean? It means you can download all the movies (I believe I heard there are 2 million movies? Don’t quote me on this.) in the world in 4 minutes, download the content of the Library of Congress in one second and every man, woman and child can be on a video call simultaneously. That is a huge improvement from what routers can deliver today. But, like many observers and analysts have pointed out building a huge network capacity is closely tied to the last mile access, which has not yet been resolved.
Cisco’s big announcement fell a little flat and I guess many were expecting something more than the unveiling of a mega router. Many people were left wondering how could this big router change the Internet forever? “The shift happened so quickly that it felt both jarring and stupendous at the same time,” wrote Ashlee Vance in The New York Times.
I missed watching the announcement because of my radio show at KZSU, Stanford. The next day after the announcement I trooped down to Cisco’s headquarters to talk to Srivatsan Desikan and Melissa Mines, who are both marketing managers. The result is this short video clip where Srivatsan and Melissa answered some of the questions that were on your mind and my mind as well.