David Ko: Yahoo’s Mobile Strategy In Asia

By kamla bhatt • Nov 21st, 2007
Category: Business & Tech, Ideas, San Francisco/Silicon Valley

Asia has the largest and fastest growing mobile users in the world. Yahoo! mobile has a pretty significant presence in Asia. David Ko, Vice President and General Manager of Yahoo! Connected Life Asia talks about Yahoo’s strategy and plans in the Asian market. David is responsible for the deployment of Yahoo’s mobile products and strategy in various Asian countries.

Earlier this week at the GSMA Mobile Asia Congress in Macau Yahoo! made two major announcements. The first relates to the expansion of its relationship with telecom operators out of which three are from India: Bharat Sanchar Nigam Limited, Aircel and BPL Mobile and the rest are from Indonesia, Hong Kong, Malaysia and Singapore. Yahoo OneSearch is a search offering specifically tailored for mobile phones and was unveiled at the Consumer Electronics Show (CES) in Las Vegas earlier this year.

The second announcement was the availability of Yahoo! Go in Chinese in Taiwan.

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  1. [...] The other buzz word that I have heard as a constant refrain is emerging markets. This is almost a mantra among mobile folks that includes major companies and entrepreneurs. How can India be a hub for emerging markets? At the GSM Asian Mobile Conference in Macau earlier this month a central point of discussion was: how do you tap into and do business in emerging markets? David Ko of Yahoo talks about their mobile strategy in Asia and India is a big part of it. Ken Pawlak of Microsoft talks about the yet-to-be-released Mobile Broadband laptops and India is a big part of it. Or, Shantanu Narayen, CEO of Adobe shares his thoughts about how they want to tap into the mobile opportunities in India. [...]

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