Sukhi’s – A Blender And A Bucket And The Start Of An Entrepreneurial Journey

By • May 6th, 2013
Category: Diaspora, Featured, Ideas, India, Women Achievers Special
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Sukhi Singh photo credit: sukhis.comMeet Sukhi Singh. She started with a blender and a bucket in her kitchen and conjured up different curry pastes and thus began her entrepreneurial journey.  ”We bring Indian food to the mainstream table,” is how she describes her company. Today, her company – Sukhis- is part of the fastest growing ethnic food market in the US.

Guided by her instincts and passion for cooking  Sukhi went through some rocky times in the first few years of her American journey. Sukhi along with her husband and their 3 children migrated to the USA in 1984 and settled in the San Francisco Bay area. The couple bought a deli, but they lost it during the 1989 earthquake, which is when she switched to creating curry pastes in her home kitchen.

She was 45 yrs old with 3 kids and were in the red by $70,000. Times were tough for the family and sometimes they bought groceries using their credit card.Her husband asked her to get a job, but Sukhi stuck to her instincts and told him she was  going to make her business work. And through sheer dint and hard work she made it work.

Today, Sukhi’s is a multi-million dollar company that employs 120 people. Her husband and 3 children work with her. Her son designs the packaging for their food products, while her daughters take care of sales and marketing.  Her husband is in charge of the company’s finance. And Sukhi spends time in the kitchen testing and creating new products.

Sukhis food products are available in various grocery stores including Whole Foods and Costco in the US.  She still uses the local farmer’s market in the San Francisco Bay area as her testing ground.

Sukhi and her family live in the San Francisco bay area.

This interview with Sukhi was originally aired on TV.

Related Links:

Sukhi Singh interview Part-1 and Part-2  - video

 

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